Privacy | TheComfyPal

This Privacy Policy explains how we collect, use, store, and protect information when you interact with this website, contact us, or use services connected to our business operations.

We are committed to handling personal information responsibly, securely, and in accordance with applicable privacy requirements.

## 1. Overview

This website is operated for business and informational purposes. We may collect limited information from customers, website visitors, suppliers, service providers, and other people who contact or interact with us.

We also use internal business systems and software tools to help manage our operations, including advertising, sales, reporting, inventory, and customer service. Some of these tools may connect to third-party platforms, such as Amazon, for the purpose of managing our own business activities.

We do not sell personal information. We do not use personal information for unrelated third-party advertising services.

## 2. Information We May Collect

Depending on how you interact with us, we may collect information such as:

- Your name
- Email address
- Phone number
- Business or company name, if provided
- Shipping, billing, or order-related information
- Enquiry details
- Communication history
- Website usage information
- Technical information such as browser type, device type, IP address, and pages visited
- Any other information you voluntarily provide to us

We only collect information that is reasonably necessary for our business operations, customer communication, order support, website management, or legal and administrative requirements.

## 3. Information Collected Through Our Website

When you visit this website, certain technical information may be collected automatically. This may include information about your device, browser, pages visited, referral source, approximate location, and the time and date of your visit.

This information is generally used to understand how the website is used, improve website performance, maintain security, and improve the user experience.

We may use cookies or similar technologies to support website functionality, analytics, security, and performance.

You can usually adjust your browser settings to refuse or delete cookies. However, some website features may not work properly if cookies are disabled.

## 4. Information You Provide to Us

If you contact us through email, website forms, marketplace messaging, supplier communication, or other business channels, we may collect and store the information you provide.

This may include your contact details, enquiry details, order-related information, and any other information needed to respond to your request or manage the business relationship.

We use this information to respond to enquiries, provide customer support, manage orders, communicate with suppliers or service providers, and maintain business records.

## 5. Use of Amazon Ads API and Advertising Data

We may use Amazon Ads API and related Amazon tools to access, analyse, and manage advertising data connected to our own Amazon advertiser or seller account.

This access is used only for our own internal business purposes.

The types of Amazon Ads-related information we may access include:

- Advertising campaign data
- Keyword and targeting data
- Search term data
- Bid and budget information
- Advertising performance metrics
- Sales and conversion reporting
- Campaign structure and optimisation data
- Account and profile information necessary to operate advertising reports

This information is used to help us understand advertising performance, manage our own campaigns, review budgets, analyse return on advertising spend, and improve internal business decision-making.

We do not provide advertising agency services to third parties. We do not use Amazon Ads API data to manage advertising accounts for external customers. We do not sell, rent, or share Amazon Ads API data with unrelated third parties.

Access to Amazon Ads API data is limited to authorised internal users, systems, or service providers who support our own business operations.

## 6. How We Use Information

We may use information for purposes including:

- Responding to enquiries
- Providing customer service
- Processing and managing orders
- Managing supplier and business communications
- Operating and improving this website
- Maintaining business records
- Managing our own online selling activity
- Managing and analysing our own advertising activity
- Preparing internal reports and performance analysis
- Improving products, listings, operations, and customer experience
- Detecting, preventing, and responding to fraud, misuse, or security issues
- Meeting legal, tax, accounting, compliance, or regulatory obligations

We only use information where we have a legitimate business reason, legal obligation, consent, or another lawful basis to do so.

## 7. Disclosure of Information

We do not sell personal information.

We may disclose information only where reasonably necessary for business, operational, legal, or compliance purposes.

This may include disclosure to:

- Website hosting providers
- IT and software service providers
- Payment, order, fulfilment, or delivery service providers
- Marketplace platforms and e-commerce platforms
- Advertising and analytics platforms used for our own business
- Accountants, lawyers, consultants, insurers, or professional advisers
- Government, regulatory, law enforcement, or dispute-resolution bodies where required or permitted by law

Where service providers are used, they are expected to handle information securely and only for the purpose of providing services to us.

## 8. Third-Party Platforms and Services

Our business may use third-party platforms and services to operate efficiently. These may include marketplace platforms, advertising platforms, website hosting services, analytics services, cloud storage, email services, and business management tools.

These third-party services may collect, store, or process information according to their own privacy policies and terms.

We take reasonable steps to use reputable service providers and to limit access to information to what is necessary for the relevant service.

## 9. Data Security

We take reasonable steps to protect information from misuse, interference, loss, unauthorised access, modification, or disclosure.

These steps may include:

- Password protection
- Limited user access
- Secure storage systems
- Access controls
- Internal procedures for handling sensitive information
- Review of third-party service access where appropriate
- Technical and organisational safeguards suitable for the nature of the information

However, no method of internet transmission, electronic communication, or digital storage is completely secure. While we take reasonable care, we cannot guarantee absolute security.

## 10. Data Retention

We keep information only for as long as reasonably necessary for the purpose for which it was collected, or as required for business, legal, tax, accounting, reporting, operational, or compliance reasons.

When information is no longer required, we take reasonable steps to delete, destroy, anonymise, or de-identify it.

Some information may need to be retained for record-keeping, dispute resolution, fraud prevention, tax, accounting, or legal compliance purposes.

## 11. International Data Processing

Some third-party platforms, software providers, or service providers we use may store or process information outside Australia.

Where this occurs, we take reasonable steps to ensure that information is handled securely and in accordance with applicable privacy requirements.

By interacting with this website or communicating with us, you acknowledge that information may be processed or stored in countries outside your location where our service providers operate.

## 12. Access, Correction, and Privacy Requests

You may contact us to request access to personal information we hold about you, or to ask us to correct information that is inaccurate, incomplete, or out of date.

Before responding to a request, we may need to verify your identity.

In some circumstances, we may not be able to provide access to certain information, for example where access would affect the privacy of others, reveal confidential business information, or where we are legally permitted or required to refuse access.

## 13. Marketing Communications

If you choose to receive marketing communications from us, we may use your contact details to send updates, offers, product information, or other business-related communications.

You may unsubscribe from marketing communications at any time by using the unsubscribe option where available or by contacting us directly.

We will not sell your contact details to third parties for their own marketing purposes.

## 14. Children’s Privacy

This website and our business services are not intended to collect personal information directly from children.

If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete that information where required.

## 15. Links to Other Websites

This website may contain links to third-party websites or platforms.

We are not responsible for the privacy practices, security, or content of third-party websites. You should review the privacy policies of those websites before providing personal information to them.

## 16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, systems, legal requirements, or privacy practices.

The updated version will be published on this website with a revised effective date. Continued use of the website after changes are published means you accept the updated Privacy Policy.

## 17. Contact

For privacy-related questions, requests, or concerns, please contact us by email:

**Email:** info@thecomfypal.com

If this email address is not available, please use the contact email listed on our website.